Published: 15:12, 06 December 2018
| Updated: 15:34, 06 December 2018
A pub owner hoping to draw drinkers away from their sofas is set to offer pints for just £2.
As of this evening, any customer who walks through the doors of the Tyler's Kiln in Canterbury will be able to grab bargain drinks for their first round.
Pub boss Allister Collins believes his new scheme, which will be in place every day for the foreseeable future, can help reverse the county's dying pub industry.
"Sadly, pubs are closing down more now than ever," he said.
"I know others which are struggling with income being down 25%. We aren't that far down but regular customers are finding it much cheaper to stay at home and buy low-priced supermarket beer.
"However, we can change with the times and are absolutely not giving up - there's no point in moaning that things aren't as they were."
The discounted offer at the Hackington Road drinking spot will cover a pint of any beer, lager, cider, medium glass of any wine, soft drink and teas and coffees.
With increases to beer duty, higher drink costs and 16 to 24-year-olds being less likely to drink than any other age group, pubs are facing an incredibly hard uphill battle.
In autumn, the Britain’s Beer Alliance forecast an alarming rate of pub closures Canterbury, Herne Bay and Whitstable with 33 being predicted to shut down within the next 10 years.
Mr Collins added: "While there’s nothing wrong with staying at home with a drink, watching Netflix and messaging your friends on your phone, there’s nothing like putting the world to rights with your mates at the pub.
"Having £2 first round drinks can draw people away from home - they can come to have a nice time.
"We will welcome all customers whether they have just one drink or stay for more.
"I do think we will be the first to run this offer. Hopefully it will work and be a pioneering step for other pubs to do the same.
"Local pubs are very British thing - it's a true British institution. You don't find them as much in Europe and it's different in the US.
"But this is a community which is badly on the decline."
The cut price is limited to one per person per day.
Last year, CCTV footage gathered over a two-month period revealed potential ghostly happenings at the establishment.