A Bluewater shop worker described as a “legend” by staff and fans on social media alike shows no sign of slowing her increasing fandom.

Heather “Hev” Cox has become a TikTok sensation, with the Primark employee's videos of her interacting with colleagues and shoppers proving a huge hit due to her down-to-earth and relatable personality.

With almost 150,000 followers on the social media app and some videos gaining 14 million likes, she has even seen the likes of Made in Chelsea star Sam Thompson and KISS DJ, Sam Darlaston, appear on her clips.

However, her superstar status has gone up yet another notch after Bluewater staff decided to create Hev her very own artificial intelligence (AI) miniature figure.

The trend has taken the internet by storm, with people using AI tools such as ChatGPT to re-package themselves as the likes of miniature action figures.

And Bluewater has got in on the action by creating Hev her very own design.

The figure had at the time of writing amassed almost 2,000 likes on Facebook alone with fans describing the decision to honour her as “brightening their day” and “inspiring a movement” among retail staff.

Lindsay Garner, her self-described “official work bestie”, added: “Can you please make this a reality so I’ll have company on my lunch breaks when she’s off?”

Meanwhile, friend Sally Thompson added: “Absolutely love this. My friend the ledge!!”

Alongside Hev, the mall chose to include some of her favourite loves in the form of a Primark and Nando's bag, plus a Greggs sausage roll.

She is also described on it as an “unexpected legend” - a nickname given to her in jest of her regularly being seen on Primark's self-service checkouts.

When asked how she felt about her newest claim to fame, Hev told KentOnline: “Bluewater has said people have messaged to say can they buy it, but I was like it’s not a physical doll - it’s just a trend online.

“I should probably print it out because it did take me by surprise.

“I suppose it makes you feel valued by people, especially as it’s been done by the people you work for.”

But it wasn’t just Hev who was flooded with messages about the creation, as Bluewater bosses admitted.

A spokesperson said: “We’ve been blown away by the incredible response to the post – Hev really is part of the fabric of Bluewater, and seeing the community’s love for her shine through online has been heart-warming.

“With the miniature doll trend taking over social media, we saw an opportunity to join the conversation in a way that felt authentic to us.

“Hev has become something of a local icon, not just through her work at the centre, but also thanks to her own growing social media presence where she’s built a loyal following who love her humour, warmth and larger-than-life personality.

“We’re so pleased it’s been received in the spirit it was intended – as a light-hearted tribute to someone who brings so much energy, joy and personality to Bluewater every day.”