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Fashion retailer H&M to open huge new store at Bluewater in November

A huge new H&M store will open at Bluewater just in time for the Christmas shopping rush.

Opening on November 25 and boasting almost 3,200sqm of space, the fashion brand will extend its offering beyond just clothes, with beauty and homeware products being added to its stock.

The outlet has been built over the shopping centre’s central service yard, giving the retailer a larger upper floor and mezzanine level.

Bluewater was partially evacuated
Bluewater was partially evacuated

Carlos Duarte, H&M’s country manager for the UK and Ireland, said: “The re-opening of our Bluewater store allows the H&M brand to expand its offering including both our home and beauty lines.

“We look forward to welcoming both new and existing customers to our new store for them to shop high quality, fashion forward collections.”

As the store will be opening at 9am in-line with Black Friday shopping, the first 200 customers in the queue will receive an exclusive goodie bag with a £5 gift card included.

Selected Black Friday deals will also apply in-store throughout the day and there will even be an in-store DJ.

H&M’s upsize follows the opening of Next’s 44,000sq ft statement store, which launched in October last year. Prior to that, TopShop expanded into a 30,000sq ft space.

Plans are also afoot to transform Bluewater’s failed Glow events venue by expanding Showcase Cinemas, adding new restaurants, and introducing a major new leisure attraction, such as a bowling alley.

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