The "oldest and most iconic" toy store in the UK has opened its latest store at the largest shopping centre in Kent.

Hamleys, which has 187 stores globally, launched a pop-up store in Bluewater, Greenhithe , today.

The toy shop will occupy more than 2,500 square feet on the Upper Thames Walk section of the centre.

Shoppers will be able to choose from an array of products from the traditional to the high-tech, games and puzzles to arts and crafts, brands such as Lego, Barbie, Playmobil and LOL and exclusive items such as the iconic Hamleys' teddy bear.

Hamleys actively encourages children to play with the toys in store as part of its "bringing toys to life" promise.

People will be able to meet Hamleys characters, take part in interactive toy demonstrations and enjoy special appearances from the world of TV and film.

Chief executive officer Sumeet Yadav said: "We are delighted to open at Bluewater Shopping Centre – Hamleys' 187th store globally.

"Every year we welcome more than 10 million families to our stores across the world for a unique Hamleys experience where we bring to life fun and magic every day.

"Every visit is unique and our goal is to put smiles on faces, build lasting memories, while adults will relive memories of their childhood at Hamleys in Bluewater."

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