Published: 00:01, 07 August 2015
The mother of tragic cyclist Daniel Squire has been filmed in a bid to stop motorists using their phones behind the wheel.
In the video for the Romex app, now released on its website and on Facebook, Tracy Squire spoke about the tragedy of losing her 18-year-old son.
The video has had already had nearly 25,000 views since it was released last week.
Daniel was killed in a collision with a van in Ringwould in September 2013.
He died the next day from his injuries. Philip Sinden, who was driving a Vauxhall Vivaro, was cleared in March of causing death by dangerous driving and the lesser charge of causing death by careless driving.
The trial focused on whether he was texting in the minutes before impact, and he admitted texting earlier in his journey.
The app instantly disables mobiles when the driver gets into the car, thus preventing phone-related accidents.
Daniel’s mother, Tracy Squire, of Reach Close, St Margaret’s, said: “At the moment, there’s no deterrent and it just seems to me that it is the norm to use your phone. I see so many people doing it and I just think you’re going to end up killing someone and taking another life.
“There are more deaths by people using their phone than drink driving. This should be passed through law. If you get caught on your mobile phone it should be an instant ban.”
She wants the government and mobile phone companies to back the new app.
At the moment it is being marketed at businesses with fleet vehicles for use by their employees but Mrs Squire hopes it can be rolled out to all phones.
Romex says 120,000 people were caught illegally using mobile phones last year and 72% of drivers admit to multi-tasking at the wheel. When using a mobile phone, it claims drivers reaction times are reduced by more than 38%.
The video has had already had nearly 30,000 views since it was released last week.
The Mercury is continuing its Why Risk It? campaign with car and window stickers to help raise awareness of the dangers of texting and driving. Daniel’s family has also created vests with Think Bike in memory of Daniel Squire written on them, which family and friends wore at Deal Carnival last week.
Now his family hopes to give Daniel a lasting legacy by setting up, or supporting, a charity that provides bikes for children who can’t afford them and teaching road safety to young cyclists.
“That would be Daniel’s legacy.” She said. “If the message gets out there, that’s all we need.”
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More by this authorEmily Stott