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Complaints about 'provocative' adverts posted by Vivid nightclub in Herne Bay

A town centre nightclub is facing calls from residents to scrap "exploitative" and "provocative" advertisements featuring scantily-clad women.

Vivid, in Herne Bay High Street, has shared posters superimposed with images of models in underwear and swimwear online to promote events.

Vivid is being urged to scrap adverts featuring scantily clad women
Vivid is being urged to scrap adverts featuring scantily clad women

But trade union worker Connor McCann, from Broomfield, is urging the town centre nightspot to scrap the ads.

The 26-year-old said: "I'm annoyed by it because I think it's really exploitative. I just think it's inappropriate and provocative.

"It's the wrong image to be putting out; especially considering it's only a few days after International Women's Day.

"Even as a bloke, seeing that advertised made me feel uncomfortable

"When I looked at the advertisements they'd been doing and some of the images they'd been using over a considerable period of time, it just didn't sit right."

Vivid nightclub in Herne Bay High Street
Vivid nightclub in Herne Bay High Street

A blonde woman wearing just a bra was included in an advertisement online for its Valentine's Day party last month.

Another post, used to promote an appearance of performer DJ Alcool three weeks ago, featured a silhouette of a woman appearing to remove a pair of knickers.

Herne Bay councillor Andrew Cook believes the material is "old hat", adding the club should move out of the 1970s.

The Conservative member explained: "In this day and age, I think it's a foolish move.

"Obviously, somebody's living in the 1970s and they should move their advertising along a bit.

"They've got to realise this stuff's all old hat now and we've moved on. I won't have those on my pamphlets when I go up for the next election, I can assure you."

Vivid, which recently celebrated its 10th anniversary, remains a popular haunt for people across the town, regularly attracting between 100 and 150 revellers a night.

The nightclub says it follows advertising standards "which are commonplace throughout the industry", but it will look to combat the concerns raised.

A spokesman said: "We aim to follow advertising standards of which are commonplace throughout the industry, this will include a mix of female and male models being used on the artwork to promote events or deals.

"We do appreciate the concern raised by a select few individuals, and aim to combat these concerns going forward.

Vivid owner Karl Ahmad
Vivid owner Karl Ahmad

"Following discussions held with our media and artwork provider, considerations will be made when deciding to use male or female models on advertising material.

"This will ensure the number of individuals upset by seeing models on artwork is minimised.

"We would like to highlight that most of the artwork for new events does not feature models."

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