Published: 10:00, 24 April 2017
A trampoline park brand is to open its flagship site at a shopping centre in Kent.
GraVity will open a 25,000sq ft play area at Bluewater in time for Christmas.
It will occupy the bottom floor of the former Glow exhibition space, which was axed in 2015 having attracted just two million visitors since opening in 2012.
Founded by Harvey Jenkinson and Michael Harrison in 2014, GraVity's first trampoline park launched in February 2015 at Xscape Yorkshire.
Since then it has opened three more sites and it plans to add another four after announcing it attracted a £5 million investment from Guinness Asset Management earlier this month.
It follows the launch of trampoline parks in Chatham, Gillingham and Ashford in the last year, with other sites in Tunbridge Wells and Maidstone.
Harvey Jenkinson, co-founder and chief executive of GraVity said: “Bluewater is renowned as one of the UK’s premier destinations for retail and leisure, making it the ideal location for our latest trampoline park.
“The impressive footfall, diverse catchment and complete day-out offering make it the perfect launch-pad for our expansion.
“This will be our flagship location nationally, enabling us to further establish ourselves as the number one, premium trampoline operator in the UK.”
Rob Hardie, senior portfolio manager at Land Securities, co-owner and asset manager of Bluewater, said: “The brand adds to our already popular range of leisure activities including the Showcase cinema, which is currently being upgraded to a 17-screen Cinema de Lux.”
CBRE and Time Retail Partners acted for Bluewater. Savills represented GraVity.