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Kent Cricket signs commercial deal with Sporting Pay Ltd

Kent Cricket has signed another major commercial partnership.

The Canterbury-headquartered county cricket side has agreed a deal with merchant service provider Sporting Pay Ltd.

The firm, which provides bespoke payment solutions for the sports industry, will deliver its latest payment technology at both The Spitfire Ground, St Lawrence and The County Ground, Beckenham.

Kent Cricket has struck a deal with a specialist card payment firm
Kent Cricket has struck a deal with a specialist card payment firm

Sporting Pay specialises in the provision of terminals for card payments and has a host of clients in cricket, football and rugby across the UK.

In-line with Kent Cricket’s mission to raise standards across all aspects of the business, the UK based business will provide the club with the best rates for card payments across ticketing, commercial and retail departments.

Chris Norminton, managing director at Sporting Pay, said, “We are delighted to become an official partner at Kent County Cricket Club, it’s a really exciting time for both the club and Sporting Pay and we are committed to the seasons ahead.”

Sporting Pay has struck a commercial partnership with Kent County Cricket Club (15318735)
Sporting Pay has struck a commercial partnership with Kent County Cricket Club (15318735)

Emma Santer, Kent Cricket’s commercial director, said: “They are renowned in the sporting world for their exceptional customer service and delivering tangible benefits.

“We are looking forward to working with them and supporting them to create awareness throughout Kent.”

Read more: For the latest business news for Kent

Read more: For the latest Kent Cricket news

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