Poundland to extend kidswear range in Pep&Co stores in Dartford and Sheppey

Two Kent stores will see an extended trial of Poundland's Pep&Co children's clothing range as part of a nationwide pilot.

The Pep&Co discount clothing outlets have sprung up within existing Poundland stores and the larger 'kidswear' range will now be extended to its stores in Dartford and Queenborough, on Sheppey.

The Pep&Co children's clothing range will be boosted in a two further Kent stores
The Pep&Co children's clothing range will be boosted in a two further Kent stores

It comes as it pilots the wider ranger in 50 of its 300-plus Pep&Co 'shop-in-shops' nationwide.

The retailer says the move is a result of a "growing need for value-for-money kids' clothing on high streets as established names such as Mothercare disappear".

Prices for Pep&Co kidswear start at £1 per item and 95% of the range sells for under £10.

Sarah Morgan, commercial director at Pep&Co said: “We’re developing a real reputation for our kidswear – because of the price, but also because it washes and wears well. That’s why we’re devoting more space than ever to clothing for kids in these stores."

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