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Dreamland: Eddie Kemsley returns as CEO after two years with Kidzania

By Chris Britcher

Dreamland has confirmed the return of its former chief executive - two-and-a-half years after she originally stepped down.

Eddie Kemsley resigned as CEO of the popular attraction in Margate in August 2016 after joining in January 2014 and guiding the team which revived the park after a decade-long campaign to re-open it.

But she left after the park ran into financial problems which saw it slump into administration in May 2016.

Eddie Kemsley was part of the team which turned the abandoned park into a revived venue
Eddie Kemsley was part of the team which turned the abandoned park into a revived venue

However, after major investment, the park's owners Sands Heritage Ltd turned its fortunes around and it is now a thriving venue once more.

She quit to join KidZania, an educational entertainment brand in London.

But this week Dreamland chiefs confirmed she was returning to her former role at Dreamland.

A spokesman for the attraction said: "The board of Sands Heritage Limited is pleased to announce that it has appointed Edwina Kemsley to the role of chief executive officer effective immediately.

Eddie Kemsley takes over at the helm with immediate effect
Eddie Kemsley takes over at the helm with immediate effect
Eddie Kemsley with John 'Boycie' Challis from Only Fools and Horses at Dreamland
Eddie Kemsley with John 'Boycie' Challis from Only Fools and Horses at Dreamland

“Eddie knows the business having previously been the CEO when the site first opened in June 2015 and rejoins following two years as CEO of Kidzania in London.

“This is an exciting time to be rejoining the company and we wish Eddie every success.”

No stranger to the county, Ms Kemsley had held senior positions at two other major Kent attractions.

She was chief executive of Paddock Wood's the Hop Farm from 2012 to 2013 and head of communications at Port Lympne and Howletts animal parks between 2005 and 2012.

It was recently revealed there are ambitious plans for a major new £50m hotel at Dreamland.

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