Home   Kent Business   County news   Article

East falls into administration

By Chris Price

Womenswear retailer East has tumbled into administration, putting hundreds of jobs at risk.

The high street fashion chain blamed its troubles on a “tough trading period” at the end of last year.

It is continuing to operate as normal after hiring FRP Advisory to seek buyers for the business.

East has three stores in Kent
East has three stores in Kent

The company has shops in Sevenoaks, Tenterden and a concession in Hoopers department store in Tunbridge Wells.

It previously had a location at Bluewater.

East first opened its doors in London in 1994 and operates 34 stores and 15 concessions, employing 314 staff across the UK.

It sells luxury womenswear, with prices of £129 for a v-neck blouse and silk longline shirts for £149.

East sells womenswear
East sells womenswear

Joint administrator Geoff Rowley said: “Unfortunately East is the latest high street casualty following a tough trading period at the end of last year.

“The retailer was making progress to expand its footprint, particularly looking at international opportunities, however it has been unable to secure the necessary funding to realise those plans.

“We’re now working closely with all stakeholders to evaluate the options to sell all or parts of the business.”

Join the debate...
Comments |

Don't have an account? Please Register first!

The KM Group does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email multimediadesk@thekmgroup.co.uk or call 01634 227989.

Follow us

Like Us on Facebook

Most popular

Kent Travel News

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More