Published: 13:00, 18 October 2016
| Updated: 13:15, 18 October 2016
A healthy snack maker is hoping investors will bite on its bid to raise £20,000 to launch a new children’s range.
Nim’s Fruit Crisps, based in Sittingbourne, has kicked off a crowdfunding attempt in an initiative being run by Tesco supermarket.
The food and drink business is aiming to attract people to pledge as little as £5 in return for a variety of different rewards.
The company aims to introduce new carrot and courgette products, as well as run a marketing campaign to drum up interest from high street and online retailers.
Its prizes for investors, who can put in as much as £2,000, range from a 12-month subscription to its fruit crisps to children being able to select their own choice of fruit and veg to be produced and sold.
Nimisha Raja, who founded the business in 2014, said: “Our air-dried fruit crisps are different to any other snack on the marketplace and we want our crowdfunding bid to reflect that. We want it to be fun and get people involved so they are invested in the future success of Nim’s.
“It has taken us a long time to come up with the rewards and we hope they appeal to lots of different people who want to back a product that tastes great, but is also healthy for them and their children.”
The fruit and vegetable crisps are made at Trinity Trading Estate, where it can produce more than 12 million packets a year.
Katie Hewitt, new business manager at Tesco, which is running the crowdfunding initiative as part of its BackIt campaign, said: “This new initiative is giving small food and drink businesses the chance to tell their story, show off their products and campaign for funding to help them grow.
“You can discover and back products you like, choosing from a range of rewards as a thank you for your support. Plus you’ll get that warm, fuzzy feeling you get when you make a difference to up and coming brands like Nim’s.”
The BackIt campaign lasts for 45 days and the £20,000 target has to be reached in full before any money is given over.