A meeting takes place this Friday, aimed at encouraging investment in new hotels in one of the county’s foremost tourist hotspots.

The Canterbury Hotel Summit seeks to attract new hotel development, boost the local economy and create more jobs.

Those taking part include tourism chiefs, business leaders and figures from the city’s universities.

Kent has traditionally been poorly served by hotels - with tourism leaders pointing to the lack of rooms across all budgets being a key concern.

However, the picture is further complicated in the city as it comes just days after a number of independent hotel owners and B&Bs complained their trade was being hampered by competition from Airbnb and university accommodation short-term rentals.

Cllr Chris Cornell, the city council’s cabinet member for economic development and inclusion, explained: “This summit is a unique opportunity to set the groundwork for Canterbury’s future in hospitality.

“We’re committed to fostering an environment that attracts quality hotel investments, supporting both our local economy and our growing visitor base.

“By collaborating with partners across the public and private sectors, we can drive meaningful change and sustainable growth.”

Hosted by Canterbury City Council, in collaboration with the county’s inward investment agency, Locate in Kent, the summit is being held at Canterbury Christ Church University.

It is being paid for by the UK Shared Prosperity Fund (UKSPF).

Charles Hutchings-Lawrence, business development manager at Locate in Kent, added: “Canterbury’s combination of cultural appeal, academic excellence, and strategic location makes it a prime destination for the hotel industry.

“We look forward to collaborating on a long-term strategy that positions Canterbury as a key player in the hospitality sector.”

The Canterbury district - which includes Whitstable and Herne Bay - attracts more than seven million visitors annually with tourism generating £392 million in visitor spend and accounting for 16% of all jobs.