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Nim's Fruit Crisps to supply Ocado supermarket

By Chris Price

A fruit crisp manufacturer is poised to double its weekly turnover by the end of the year after signing its second deal with a supermarket in as many months.

Nim’s Fruit Crisps has begun supplying online retailer Ocado with five of its lines made at its factory in Sittingbourne.

It follows a contract it announced in September to stock its products on the shelves of more than 60 Co-op stores across the South East.

Nimisha Raja of Nim's Fruit Crisps
Nimisha Raja of Nim's Fruit Crisps

The healthy snack maker produces gluten and dairy free crisps which count as one of consumers’ five a day.

Its products are already stocked in schools across the country after it secured a contract with education and healthcare distributor Handmade Speciality Products in June.

The deal with Ocada, which sends more than 200,000 deliveries a week, followed an unsuccessful attempt by Nim’s to win the supermarket’s Britain’s Next Top Supplier competition.

However, its bosses “liked what they saw” according to company founder Nimisha Raja.

Nim's Fruit Crisps is based in Sittingbourne
Nim's Fruit Crisps is based in Sittingbourne

She said: “That’s two major breakthroughs for our brand in just two months and I’m sure this will act as a platform for further retail opportunities.”

Andrew Ayres, senior buying manager at Ocado, said: “When we came across Nim’s Fruit Crisps during our Britain’s Next Top Supplier competition, we knew they would be a perfect fit for Ocado.”

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