Maidstone search marketing agency Reflect Digital has partnered with a London brand and communication agency to provide marketing services for the insurance sector.

It has teamed up with Free Partners to focus on strategic long-term campaigns.

The agency says the partnership will enable insurance marketers "to address two of the biggest challenges they face in delivering success for the sector; getting the message right, and getting the message seen".

Free Partners works with business owners and marketing professionals within the insurance sector to help them differentiate their brands and create campaigns.

Becky Simms, founder and CEO of Reflect Digital, which became part of the LAB Group last year, said: “The combination of our unique skill sets will lay a strong foundation for growth and development, not just in the short-term but also into the future.

“The complementary capabilities and shared cultural values mean that we can strengthen our offerings to our clients.”

Lorraine Jeckells, managing partner of Free Partners, added: “Reflect Digital’s specialist SEO and neuro-marketing skills will elevate the suite of products that we can provide to our client and prospects."

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