Holiday Extras, in Newingreen, near Hythe, secures £30m financing deal but London theatre breaks to be wound down.

Just weeks after confirming it had axed dozens of jobs, Holiday Extras has trumpeted the best-performing September in its history.

The company, based in Newingreen, near Hythe, and founded in 1983, specialises in bolt-ons for holidaymakers - most notably the likes of airport parking, hotels and lounges.

Holiday Extras staff at its Newingreen HQ
Holiday Extras staff at its Newingreen HQ

Earlier this month, it confirmed 47 roles had been made redundant after a major strategic review. It employs around 900 staff.

Now it says last month was the strongest September in its history which “reflects the strength of the UK travel market and the company’s success in making trips easier and more rewarding for customers”.

Announcing a series of “major milestones underpinning its ambitious growth strategy” it also revealed it is making a multi-million pound investment in its Airparks facilities and brand - which specialises in airport parking - upgrading and rebranding the sites and shuttle buses it uses at Brussels, Amsterdam, Rotterdam, Aberdeen, Birmingham and Luton.

In addition, it has launched a new partnership with leading European travel group Sunweb to bring its airport parking products into Sunweb’s booking platform.

It has also appointed Jason Jack its new director of AI engineering. His role will be to “focus on harnessing generative and predictive technologies to improve the customer journey, streamline operations and support the company’s long-term growth plans”.

Holiday Extras in Hythe has seen remarkable growth over the years. Picture: Google
Holiday Extras in Hythe has seen remarkable growth over the years. Picture: Google

All that will be underpinned by refinancing its existing borrowing facility with NatWest for another five years - extending the company’s access to £30 million in funding.

However, it has confirmed it is to wind up its London theatre breaks division which packaged hotels and theatre tickets. It will, instead, focus on growing its core products.

Matthew Pack, CEO of Holiday Extras, said: “This is an incredibly exciting time for Holiday Extras. Our record-breaking September shows the strength of demand for our products, and the renewed support from NatWest gives us the financial firepower to keep investing in our technology, our people and our customer experience.

“Expanding our European partnerships with Sunweb, upgrading our Airparks proposition and welcoming Jason to lead our AI engineering programme are all key parts of our plan to make every trip better for our customers.”

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