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Loop-the-loop bridge plans at former Kent Wool Growers site in Ashford

A proposed loop-the-loop bridge will form a dramatic centrepiece to a scheme to transform a part of Ashford.​

Developers behind the proposed transformation of the Kent Wool Growers site have formally submitted their scheme to the council.

Bosses at London-based regeneration specialists U&I hope to build four apartment blocks between six and 14 storeys high in Tannery Lane.

An artist's impression of the loop-the-loop bridge designed by Alex Chinneck
An artist's impression of the loop-the-loop bridge designed by Alex Chinneck
Unzipped building. Former Kent Wool Growers site, Tannery Lane, Ashford
Unzipped building. Former Kent Wool Growers site, Tannery Lane, Ashford

They held a public consultation earlier this year and have now lodged a planning application for 251 homes with Ashford Borough Council (ABC).

The scheme features a proposed loop-the-loop bridge over the River Stour, which will be designed by artist Alex Chinneck.

Planning consultants Lichfields said: “The proposed development offers the opportunity to create an attractive and enriched environment.

“This will be achieved through the consideration of local character, public realm design, and the use of high quality and sustainable design measures.

Another aspect of the loop-the-loop bridge designed by Alex Chinneck
Another aspect of the loop-the-loop bridge designed by Alex Chinneck

“The economic benefits align with a range of national, regional and local policy objectives.

“In particular, the proposed development will help meet the borough’s housing requirements, enhance the socio-economic prosperity of people through job creation and support the economic vitality of Ashford.”

The construction work, which will see the site levelled except for the Grade II-listed Whist House, is expected to bring 434 jobs to the area.

Whist House, which has been disused since 1995, was originally penned to become a restaurant and bar with visitor accommodation.

Architectural sculptor Alex Chinneck has been called a a "master of architectural illusion" by The Guardian
Architectural sculptor Alex Chinneck has been called a a "master of architectural illusion" by The Guardian

But Historic England and Ashford Borough Council’s heritage officer raised concerns about the impact on the building, and the developers will now restore it to a four-bedroom home.

The four apartment blocks planned will range from four to 14 storeys high, with parking underneath.

A 15-storey block was originally proposed, but developers have reduced the site’s tallest building - which will sit next to International House - by a floor.

The now-disused Kent Wool Growers site
The now-disused Kent Wool Growers site

Brook-based Mr Chinneck, who has already transformed the former Brundrett House building into a zip, has produced a drawing showing what the loop-the-loop bridge could look like.

n For more information, visit www.ashford.gov.uk and search for the 18/01168/AS application.

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