Published: 06:00, 04 September 2019
| Updated: 14:42, 20 September 2019
Two major Kent festivals have been cancelled in the last two weeks.
But it's not just this year that's been bad - the county has a chequered past with big outdoor shows.
Back in 2008, Z008 was called the "worst festival ever", with water drying up, fences collapsing, and big names pulling out.
The Hop Farm Festival and Lounge on the Farm in Canterbury have also since flopped.
So why are so many festivals biting the dust - and are organisers to blame?
Although outdoor live music events have been around for centuries, the festival business has now transformed into a billion pound industry.
More and more are cropping up every year, and it is undoubtedly a competitive market.
In a statement from Southbeats, the organisers cited this as a reason for poor ticket sales.
But, Gill Tee, who has 21 years experience in the industry, doesn't see festival as competition because every event is different, and can play to their own niche.
However, after so long in the business, she has a very good idea of the challenges organisers can face.
According to Gill, a big problem for many organisers is a lack of communication between the production team and promoters.
Many festivals have multiple teams working completely separately which can cause issues.
Along with co-founder Deborah Shilling, Gill does everything from organising music and suppliers to advertising and ticket sales.
She said: "Organising a festival for someone else is very challenging.
"But having control of both production and promotion means we can do it exactly the way we want."
An experienced team is also very important, says Gill.
Before starting Black Deer, she worked in production, organising festivals up and down the country.
She now runs her own production company, Entertee Events and supplies festival fencing alongside Black Deer.
Gill said: "You need to have people on board who know what they're doing.
"Even if you've got a great idea you must have advice and financial backing to make the dream a reality."
The team which led the "shambles" which was Z008 stressed it was their first festival - perhaps this was the main problem.
Although Gill has sympathy for any festival or event which has to cancel, she said there is no excuse for bad management.
She said: "I know how much goes into these events and any of us can fall victim to bad luck.
"But there is never an excuse for poor management. If an event has failed because of this, maybe they shouldn't try again because suppliers become financial victims."
Gill highlighted the importance of listening to customer feedback.
She said: "We are constantly looking for ways to improve and even as the festival was happening we were visualsing what's going to make it better next year."
After Southbeats announced it was cancelled, people took to social media to share their views about why the organisers weren't able to sell enough tickets.
One person said: "The biggest mistake was trying to make the festival bigger and moving it to a venue which is difficult to get to on public transport."
Others said it was because the festival was changed to over 18s only, when before 16 and 17-year-olds were also welcome.
Perhaps if Southbeats organisers has listened to their customers, more tickets would have been sold.
But according to Gill, the most important ingredient for festival success is passion for the job.
She "lives and breathes" Black Deer, and feels this filters through to how the event is delivered.
"You've got to love it because it does take over your life. And if you have passion, people will see the heart in the festival," she said.
"You have to have lots of tenacity and spirit."
But she warned not to get blinded by love and that it must always be counter balanced with hard work, financial backing and experience.