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City boy celebrates market success

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Watch Matt showing off
his market patter and telling us about his new business.

by Rob Daly

A Medway man, who was made redundant from his
job in the city six months ago, has now
won a top national entrepreneur award
for setting up his own
market stall.

Thirty year old Matt Crawford from Strood was
told back in January that he was going to be let go from his
£30,000 a year plus sales and advertising job in London.

But, using his last pay cheque to buy stock
and equipment, Matt decided to set up his own business called
Easy 'Nuh selling home-made Caribbean food at Gillingham
market.

The part-time drum 'n' bass
MC applied for financial support through a number of
initiatives before eventually winning the "Make Your Mark in your
Markets" competition, a campaign to encourage market entrepreneurs,
earning him six months free trading in Gillingham and £1500.

Matt's wife Natalie cooks the food and he
admits that's been the key to success: "We've had a really good
reaction from local people. We even tried it London and had a
really good response from customers there."

"I'd been doing selling and marketing for
around twelve years but as it came to the end of the job I realised
I didn't like doing this any more and working towards someone
else's targets."

"Eventually we'd like to open a restaurant, a
bar or maybe bistro type thing, but we'll always do markets."

"The key is to look for something you really
enjoy and the market is a great place. It is low overheads and
you'll always meet different people."

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