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Rochester dancer lands gig as voice of the Sainsbury’s self-checkout tills

By Emily Phillips

A Kent dancer has revealed she’s the voice of the Sainsbury's self-checkout tills and the phrases she recorded to get the gig.

Alison Parsons, from Rochester, says it's amusing to hear people getting frustrated at "her" while doing their shopping.

Alison Parsons from Rochester is the woman behind the voice of the Sainsbury’s self-checkout tills. Picture: SWNS
Alison Parsons from Rochester is the woman behind the voice of the Sainsbury’s self-checkout tills. Picture: SWNS

The 36-year-old first heard about the quirky role through her modelling agent.

After self-taping her voice at her home studio, she made it through the "long process" and was offered the job.

Alison said: "I had to record 26 lines. They included things like 'would you like a receipt?' and 'have you scanned your Nectar card?'.

"'Thank you' is actually a line I had a record three times as they weren't happy with it.

"I was trying to neutralise my accent as I've got quite a strong Kent accent.

"Even now when I go in [to Sainsbury's] I can hear people getting annoyed with it and I just sit there and laugh.

"If I'm with any friends in the shop they're like 'that's her voice' to others and I think they don't believe us."

Alison had previously modelled for Argos, which is part of the supermarket chain along with homeware brand Habitat.

It was through this job she was told about the voiceover gig.

"I'd done some modelling for the website, catalogue and an advert for Argos insurance," she explained.

The 36-year-old says she finds it amusing to hear people in the supermarket getting frustrated at “her”. Picture: Martin Apps
The 36-year-old says she finds it amusing to hear people in the supermarket getting frustrated at “her”. Picture: Martin Apps

"I already knew the company liked my voice. I had to do a self-tape. They sent me a few lines to read through in my home set-up.

"They tested the voices that were shortlisted in store and asked customers – apparently mine was their favourite and most relatable."

Alison will now remain the voice of the tills until 2028.

She added: "I can't say the exact figures, but I was paid a day rate over a total of five days.

"Then they paid buy-out fees, so they buy my voice for a certain length of time. This time it was five years."

She will remain the voice of the tills until 2028. Picture: SWNS
She will remain the voice of the tills until 2028. Picture: SWNS

Alison has worked in the performing arts industry as a dancer since 2012 and this was one of her first-ever voiceover jobs.

She said: "It was surreal, to be honest. I was coming back from a job in Scotland, so it was in a store in London that I heard it for the first time.

"One of my best friends shops in Sainsbury's all the time and she'll message me every time saying 'awh I feel like I've seen you today'.

"Since I've done the job, I've moved house. Where I was before I didn't have a Sainsbury's anywhere near me.

"Now I've moved house I've got a local Sainsbury's so I'm in there a lot more."

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