Published: 10:06, 02 April 2021
| Updated: 10:22, 06 April 2021
Branding for Medway's 2025 UK City of Culture bid has been included in a video game.
It comes after Dovetail Games and Southeastern Railway joined forces to promote the Towns' bid in Train Sim World 2: Southeastern High Speed.
Dovetail Games, which is based at Chatham's Historic Dockyard and specialises in train and fishing simulation games, has placed the Medway 2025 bid branding across trains and stations in its game.
In a new add-on pack, users can take charge of Southeastern High Speed services between London and Faversham.
During their journey, drivers will be able to spot Medway 2025 branding and messaging at locations, such as Rainham Station, across the Medway towns.
Chief executive officer of Dovetail Games Jon Rissik said: "As a local business, Dovetail Games is proud to back Medway's bid to be UK City of Culture in 2025.
"Medway has so much culture to offer to the rest of the country, including an innovative digital arts and gaming scene.
"The bid aims to encompass all types of culture and, being a tech company based at one of Medway's major heritage sites, we are excited to see the bid embracing the historic and the modern.
"We hope locals enjoy our unique slice of support for Medway's bid with Southeastern High Speed for Train Sim World 2."
With Medway due to submit its bid to the national UK City of Culture competition later this year, businesses across Medway and the wider south east region are backing Medway for the title as the competition looms closer.
Being named UK City of Culture 2025 would bring the award to the south east for the first time in the history of the competition.
Benefits to Medway businesses and the wider region would be significant, with a major boost to the visitor economy and local investment, providing a lift to businesses as well as making it easier to recruit and retain young people trained locally.
Over half of businesses surveyed in Hull following its year as UK City of Culture in 2017 felt that hosting had contributed to increased turnover.
Medway's 2025 City of Culture bid encompasses all forms of culture across the local area including Medway's thriving digital arts landscape.
Managing director of Southeastern Railway David Statham said: "Medway has seen tremendous economic growth and change, and as the railway that serves the region with a number of stations, Southeastern is pleased to support its bid for City of Culture 2025.
"Southeastern carries a variety of passengers to and from Medway including schoolchildren, commuters, key workers and tourists.
"We welcome the opportunity to work with the bid team to help increase sustainable tourism and leisure visits, in particular increasing year-round visits from the rest of Kent and other parts of the country."
Last week the bid announced the board of trustees who will be leading the campaign.
To find out more visit its website.