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When is Snowflake Mountain on Netflix and what is it about?


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A Netflix adventure-themed reality show called Snowflake Mountain and featuring a Kent influencer will premier this week.

The programme will see 10 contestants compete for a cash prize while learning how to survive on their own at a brutal wild bootcamp.

A digital influencer from Rochester will be one of the show's 'snowflakes' - slang to describe anyone overly emotional, easily offended and dramatic.

Rae Hume thought she was on her way to enjoy a relaxing retreat but instead got tricked into entering a brutal survival course.

Rae Hume, 25, from Rochester, was one of the 10 participants of Netflix's Snowflake Mountain. Still from Snowflake Mountain, Netflix
Rae Hume, 25, from Rochester, was one of the 10 participants of Netflix's Snowflake Mountain. Still from Snowflake Mountain, Netflix

The cast also includes other influencers, a "self-confessed Disney princess", and a "funemployed" 26-year-old who spends around £400 weekly on grooming.

Matt, a former army combat engineer, and Joel, a former Navy explosive ordinance disposal officer, will be in charge of teaching the 25-year-old and her show mates the basics of adult life.

The Medway influencer, who has just over 2,300 Instagram followers, currently lives with her mum Jane Hume, who owns a boutique in Tollgate Lane, Strood, called Jane's Stall.

Rae, who has described herself as "hopeless at adult life", said she doesn't think about the future or saves any money as she prefers to live in the moment.

Mum Jane previously told KentOnline she had no clue of what her daughter was up to.

She said: "I was just so worried and thinking what has she let herself in for.

"I haven't watched anything at all. I am literally in the dark as everybody else!

"They kept everything super secret and the only thing she would tell me is that she has been herself the entire time.

"So that's all that I needed to know and all that mattered to me as far as I could know."

All episodes of Snowflake Mountain will be available on Wednesday, June 22, on Netflix.

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