Published: 00:01, 15 October 2014
Peter Taylor has admitted the onus is on Gillingham players to give their supporters value for money.
The BBC announced the findings of their latest Sport Price of Football study on Wednesday morning – a survey that compares matchday pricing at all English football league clubs and beyond.
According to the report, Gillingham is the sixth most expensive day out in League 1, but that doesn’t reflect recent price changes.
Last week the Gills scrapped matchday surcharges on tickets to attract more supporters and introduced a flat fee for adults of £15 in the Brian Moore stand.
That takes the cheapest day out at Gills down to £23.30 (from the survey’s figure of £29.30), when including a pie (£3.30), a programme (£3) and cup of tea (£2).
According to the survey only Rochdale can beat that price in League 1.
Gillingham’s cheapest adult season ticket, at £275, came out favourably compared to others in the division, while replica shirts were also amongst the cheapest.
Gills boss Taylor said: “It is nice that they do a survey like that so that players can appreciate what families spend. I bet a lot of them wouldn’t spend £30 to go and watch a game of football.
“That is why I was so frustrated over the weekend. We did well to get 7,000 people here and, whether we did it cheaper than £30 it doesn’t matter, we got people in and you have to always try and make sure they have something they can go home and be happy with.
“It doesn’t mean they are going to see great goals every game or great performances every game but I think they should at least be going home sand saying, ‘it wasn’t a great day for Gillingham but they had a go’. I think that is the first thing that has to tick the box.
“You have to see your team have a go. If it’s a good day, like Peterborough this season or Port Vale last season, then that’s the icing on the cake and well worth the money.”
A recent away fans survey conducted by the Football Supporters’ Federation ranked the Gills the worst in the entire Football League – mainly due to the open air away end.
The Gills have taken those findings onboard and just last week moved the Scunthorpe United fans into the Gordon Road Stand due to heavy rain forecast.
Gillingham will also be wary of competition from South London neighbours Charlton Athletic, who are riding high in the Championship.
They offer a basic season ticket for just £150 and also sell adult matchday tickets for £15. A day out watching the Addicks would cost £23.50 according to the survey.
Vanarama Conference teams are also included in the report. The cheapest day out at Dartford is £22, with tickets at £16. Tickets at Welling United cost £15 – the same as Gills and Charlton – while Dover’s cheapest matchday ticket is the same price.
In stark contrast, however, are European ticket prices.
You can watch German giants Bayern Munich for £15, European champions Real Madrid for £24 or AC Milan for £21. A short ride on the Eurostar can see Kent football fans watching Paris St-Germain for £15 or Lille at just £5.87.