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Golden fundraising opportunities for KM charity partners

Good causes could hit the fundraising jackpot if they nominate themselves to be KM charities of the year for 2020.

KM Group chairman Geraldine Allinson promoting the charity of the year scheme (15504767)
KM Group chairman Geraldine Allinson promoting the charity of the year scheme (15504767)

Each of the KM Group’s nine main newspaper editions and Kent Online, KMFM and KMTV are set to choose a charity partner to champion for the year ahead.

And any financial boost resulting from the publicity could be leveraged further by the editors encouraging their readers and audiences to take on the KM Charity Team’s fundraising challenge events on behalf of the chosen good causes.

Last year, the challenge events raised in the region of £200,000 for good causes across the county.

And this year’s challenges comprise two abseils, the KM Big Bike Ride, Buster’s Charity Firewalk, a colour run, a dragon boat race, five quizzes, a sponsored walk, an assault-course challenge and two golf days.

KM Charity Team general manager Karen Brinkman said: “Everybody with any experience of the third sector knows what a struggle it can be for charities to find the necessary income to function on a day-to-day basis.

“It’s a very crowded sector, and it can be extremely difficult for charities to get to the front of the pack and communicate their fundraising messages across sufficiently loudly and clearly.

“So being a KM charity of the year is such a wonderful opportunity for good causes.

“And I would urge charities not to be put off from nominating themselves because they feel they are too small or low-profile.

“There are no criteria relating to size or scope, and the chosen charities could be anything from local branches of established national charities to small neighbourhood groups serving specific members of particular communities.”

The deadline for submitting charity of the year nominations is October 27, and charity of the year status runs for the calendar year – from January to December.

The chosen charities will also have the opportunity of being awarded the KM Charity Mark, which they will then be able to use in their marketing and communications resources and materials.

Find out more and make nominations at www.kmcharityteam.co.uk. Alternatively, contact the KM Charity Team on 0844 264 0291.


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