Published: 16:00, 04 November 2013
A member of one of the world’s most famous pop groups has endorsed a skin care product created at a Sheppey factory.
Girls Aloud singer Sarah Harding is the brand ambassador for FaceB4, a face wash which has been developed at Rushenden-based Medichem International.
The product has been launched in an exclusive deal with Boots, where a daily cleansing foam and after cleansing serum are on sale for £14.99 each.
It has taken the team at the company, which has been manufacturing hair and beauty products since 1992, around two years to develop.
The items are designed to be used as a simple two-step daily cleansing routine in the morning and evening.
Independent tests against 17 other brands currently on sale have shown it is the UK’s most effective anti-bacterial face wash.
Managing director Tom Allsworth said Boots wanted a top-end anti-spot product which would be effective but kind to skin so the team at Medichem worked to produce something to that brief.
After staff in the lab had finished, it was tested on people to make sure it was safe and kind to skin.
“I have been using it for some time now and am delighted with the results...” - Girls Aloud singer Sarah Harding
The firm’s marketing department and retail staff have also been working on the launch.
“Sarah was interested in promoting products and because this has been so well tested and is British made, she was happy to get involved,” Mr Allsworth said.
“Working with her to launch this new range has been tremendous.
“She’s a true professional and a great ambassador for FaceB4.
“We are particularly proud of it because of the independent testing that proved it to be the most effective.
“Sarah’s not been to the Island yet but she’s due to come here before Christmas.”
Sarah said: “I am delighted to be working with Tom and the Medichem team on this fantastic new product.
“I have been using it for some time now and am delighted with the results.”