Published: 00:01, 05 November 2018
A young entrepreneur says he started his own clothing brand to help his disabled parents – and now hopes he can inspire others to fulfil their dreams.
Liam Todd, from Eastchurch, Sheppey, has been working on designs for his brand, English Pharaohs, since he was 16.
His menswear creations include everything from baseball caps to T-shirts and tracksuits.
He also plans to develop jumpers, hoodies and a selection for ladies.
The 20-year-old former Oasis Academy pupil says he was previously confronted by a lot of negativity.
He said: “I would always hear, ‘He’s not gonna get anywhere’, ‘Nobody cares what you say’, ‘Nobody cares what you do’, that sort of thing,” he said.
“So I figured out what I wanted to do, and the ideas that I had, but friends of mine would shut me down.
“That’s what was happening to me when I was younger going through school and college and I wanted to prove them wrong.”
He added: “I’m not from the wealthiest of backgrounds and I wanted to break that cycle.
“Both of my parents are disabled, and I want to help them out, this is what has motivated me more than ever to set about starting my own business.”
Liam, who studied construction at Canterbury College’s Sheerness campus, received initial support for his idea from the Prince’s Trust.
Its scheme helped him learn basic skills on how to run a business, marketing, selling and pricing.
He has since been working hard to get his first few products off the ground and hopes to have established his brand within the next few years.
“Both of my parents are disabled, and I want to help them out, this is what has motivated me more than ever to set about starting my own business...” - Liam Todd, English Pharaohs
“I’ve just had a few garments made and I’m at the stage of market research and testing,” Liam said.
“I’m hoping to launch early next year.
“I’ll start with Facebook and Instagram, and the website will follow as soon as possible.”
He has now teamed up with Fixers UK to create a film encouraging other youngsters with a business idea to take a leap of faith and act on their dreams.
The charity provides professional resources to help young people campaign on the issues they are passionate about.
Liam said: “I want to show people from less privileged backgrounds and people with anxiety that they can do anything they put their minds to and live out their dreams.”