A Kent-based firm has partnered with Pink Lady apples to launch a new flavour of crisps.
Nim’s Fruit Crisps, based on the Trinity Trading Estate in Sittingbourne, has signed an exclusive agreement with one of the biggest brands in fruit to turn its apples into “a great-tasting snack”.
Designed as a healthy option for adults and children “on the move” – that is one of your five a day – the firm hopes to double the sales of the apple variety of crisps over the next 12 months by working with Pink Lady.
Made in its Sittingbourne factory, the company said it gently air-dries the apple slices to achieve “the perfect combination of natural goodness, authentic taste and crunchiness”.
It added that its unique process means much of the nutritious goodness is retained, whilst the great natural sweetness that comes from being grown in 200 hours of sunshine is enhanced even further.
Nimisha Raja, founder of Nim’s Fruit Crisps, said: “This is a partnership made in heaven. Pink Lady are the best apples in the world and we make the best crisps, what could be better?”
“They are wonderfully sweet and have the perfect texture for making the perfect crisps and our panel of tasters have been blown away with the crunch, the flavour and the fact they offer lots of nutritious benefits.”
She added: “These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids.
“I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”
Nim’s, which received the Queen’s Award for Innovation last year, already offers 10 different fruit and vegetable crisp varieties including pineapple and kiwi, and beetroot and parsnip.
Apple continues to be its best-selling line and the company expects to see the new co-branded packs available in Tesco by the end of April and via its website, Amazon and other online sellers. For more, click here.