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Decathlon UK opens new store in Tesco Extra Broadstairs

One of the UK's fastest-growing outdoor and sports retailers is opening its first store in Kent.

Decathlon UK has taken the top floor of Tesco Extra superstore in Broadstairs, spanning 12,000 sq ft of space.

Tesco Extra Broadstairs has a new Decathlon UK concession
Tesco Extra Broadstairs has a new Decathlon UK concession

The shop will launch on Thursday, July 15 and create dozens of new jobs.

Decathlon sells products covering more than 70 sporting and outdoor activities, from camping to cycling and football to tennis and athletics.

Other recent store openings include Leeds, Bromley and a first store in Wales at Tesco Culverhouse Cross, bringing their total number of UK outlets to 48.

Bosses say the Broadstairs branch will deliver an "interactive in-store experience", complimenting its online store, with customers able to handle Decathlon’s products and benefit from the expertise of store staff.

It will also include access to new services, like a workshop focused on servicing and repairing bikes.

The company's UK CFO and property leader, Albert Bottan said: “We’re delighted to be opening a new Decathlon store in Broadstairs and to continue building on our partnership with Tesco.

Cycling equipment is just one of the many sports covered
Cycling equipment is just one of the many sports covered

"Decathlon Broadstairs represents our second concession in a Tesco supermarket following the successful launch of Decathlon Culverhouse Cross in Wales.

"Customers see both Decathlon and Tesco as a destination and we want to make it convenient for them to shop at Decathlon after picking up their groceries, or vice versa.

"It is also a special moment for us to be opening our first store in Kent. We know customers in the county have wanted a Decathlon store for a long time, so we are confident that our first store opening in the county will be a positive experience."

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