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Potato brand Nanna Tate reveals why the humble spud is really a superfood packed with essential nutrients

For years, Brits have been getting it wrong, steering clear of potatoes out of fear that they’re making us fat and unhealthy, but new research shows that it isn’t true.

The starchy humble potato is actually a superfood that’s packed with essential nutrients.

If you’re peeling and frying spuds, you’re missing out on the vital nutrients in the potato skin Picture: Nanna Tate/ Cover Images
If you’re peeling and frying spuds, you’re missing out on the vital nutrients in the potato skin Picture: Nanna Tate/ Cover Images

Spuds, which became a veggie pariah thanks to the rise in popularity of low-carb diets like Atkins and keto, have long been put on the ‘unhealthy’ list for many Brits, but that doesn’t stop nearly a third of us eating potatoes three times a week.

Nearly half of Brits (47%) wrongly believe that potatoes cause weight gain, and over two-thirds (68%) of Gen Z admit they are unaware of potatoes’ health benefits as they’re packed with vitamins, minerals, and gut-friendly fibre.

Just under half of the 2,000 Brits polled (48%) rarely eat baked potatoes or avoid them all together, opting for French fries instead, according to Nanna Tate a new potato brand set to disrupt everything we think we know about potatoes.

Fitness instructor and potato fan Alice Liveing Picture Alice Liveing/Nanna Tate/Cover Images
Fitness instructor and potato fan Alice Liveing Picture Alice Liveing/Nanna Tate/Cover Images

By peeling and frying them, they’re missing out on the nutrients in potato skin, such as energy-giving complex carbohydrates and key nutrients like vitamin C, thiamine (Vitamin B1) and potassium.

Nanna Tate is on a mission to show how potatoes can be healthy and taste good. The brand has partnered with fitness instructor and potato fan Alice Liveing to do so via potato powered fitness classes and healthy and tasty recipes with potatoes as the star of the show.

Alice said: “Potatoes are such an essential part of fuelling your body for everyone and especially for anyone leading an active lifestyle. They’re a primary energy source and help support muscle recovery, maintain strength, and keep us feeling energised throughout the day.”

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