More than 200,000 lights are now sparkling in London's Oxford Street as the street's first new lighting scheme in six years has been unveiled.
Twenty seven LED light curtains have been draped over the length of the street, made up of 220,000 sparkling lights.
The new scheme - the 60th year for Oxford Street - uses the latest in progressive LED technology with energy savings of up to 90% compared to conventional lighting.
The night kicks off the start of a five-week campaign at Oxford Street which will see its retailers delivering a series of seasonally themed in-store events and shopping experiences.
They include exclusive products to experiences including the John Lewis festive rooftop and personal shopping sessions up and down the street.
Luciana Magliocco, Oxford Street associate director at New West End Company, said: “Oxford Street is all about firsts and this showcases how we continue to push the boundaries to bring customers unrivalled experience.
The switch-on was in partnership with Capital XTRA and featured performances from rapper Ms Banks, singer-songwriter Joy Crookes, rapper Kojey Radical and live DJ sets from Yinka and Shayna Marie.
Find out more at oxfordstreet.co.uk
At Carnaby Street this year’s Christmas light installation is ocean-themed, in partnership with ocean conservation charity Project ZERO: the installation is 100% sustainable, with every part of made of reusable and recycled materials.
The message “One Ocean, One Planet” adorns the iconic Carnaby Street arch, while many of the stores are known for eco-friendly shopping and dining.
Seven Dials is made up of seven streets filled with independent boutiques, international fashion labels, beauty boutiques, traditional pubs, cocktail bars and award-winning restaurants.
Its lights this year are a stunning “Starry Night” theme, and Seven Dials has partnered with housing and homelessness charity Shelter.
Visitors can tap their bank cards to donate directly to Shelter.