Charlton have signed a six-figure kit sponsorship deal with Kent Reliance Building Society.

The kit sponsorship announcement coincides with the unveiling of the club’s new home shirt for the 2009/10 campaign, which features the logo of KRBS.com on the front of it.

Charlton plc chairman Derek Chappell said: “It’s great news for the club that this deal has been agreed with KRBS.

“Given the current financial climate, it’s a difficult time for clubs seeking sponsorship deals, which is illustrated by the fact that around 30 clubs are currently without a shirt sponsor for next season.

“But we are thrilled that KRBS see the value of a long-term association with us, and we are looking forward to a fruitful partnership for both parties.”

Chappell added: “On a more personal note, I’m from Kent and I’m delighted to see our links with the county strengthened even further.”

Kent Reliance Building Society will also be sponsoring Gillingham in League 1 next season.