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Chicken shop Wingstop partners with Xbox for new Bluewater restaurant

By: Sean McPolin smcpolin@thekmgroup.co.uk

Published: 14:31, 25 November 2019

Updated: 15:14, 25 November 2019

A chicken wing shop is pairing up with a gaming giant to open a new restaurant next year.

Wingstop will be launching its third UK store at Bluewater in 2020.

Wingstop is expected to open its third UK restaurant in Bluewater next year. Picture: Wingstop

The eatery specialises in chicken wing, strips and platters and will team-up with Xbox to have its own stay-and-play section of the restaurant.

Diners will be able to enjoy some snacks and more than 100 games to play on the console, including Forza Horizon 4, Minecraft and Rocket League.

The restaurant will be located next to McDonald's and Nando's in the Winter Garden section of the Greenhithe shopping centre.

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Director of Lemon Pepper Holdings, which is a brand partner of Wingstop, Tom Grogan said: "At Wingstop UK, we strive to constantly evolve our approach to grow in the UK market."

“It’s no longer enough to just open a restaurant and serve amazing food. In order to not only thrive, but survive in the casual dining space, brands need to collaborate with culturally relevant partners, and offer their customers unique experiences that they can’t get anywhere else.

The new restaurant at Bluewater will have a stay-and-play area for gamers. Picture: Wingstop

"Our latest site secured in Bluewater felt like the perfect space to partner with Xbox, we’re offering our customers our world famous wings, and the chance to play some of cutting edge newly-released games.”

The store is expected to open in early 2020, but an official date hasn't been confirmed yet.

For more details, visit the Wingstop website here.

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