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Business

Pfizer fosters interest in science

By: KentOnline reporter multimediadesk@thekmgroup.co.uk

Published: 12:15, 12 April 2002

PFIZER, the Sandwich-based pharmaceuticals company, is celebrating Science Year with a new website for children, parents and teachers.

The Science is Fun website (http://www.pfizerscienceisfun.org.uk/) takes visitors on a virtual tour and demonstrate the excitement of science.

John Adams, academic liaison manager at Pfizer, says he hopes the website will show that science can be fun.

“It is important to engage young children in science before they leave primary school. The website is one of the contributions Pfizer is making to help teachers make science interesting, stimulating and relevant for the children.”

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The website features six short films taken from the company’s recent Pfascinating Pfizer Science Jamboree. They cover topics such as the heart, biology, chromatography, engineering and chemistry. Each section features experiments, with detailed information to aid teachers and viewers. Libraries across the country are advertising the website as part of their Frontiers initiative for Science Year.

Baroness Ashton, Minister for Schools with responsibility for Science Year, appears on the website. “A big part of Science Year’s success is due to our vital partnerships with businesses such as Pfizer, who have shown such generosity in their support of Science Year initiatives, she said. “I want Science Year to create a lasting legacy, which makes a difference in attitudes towards science, inside and outside of the classroom. We cannot create such a legacy without the support of these key business partners.”

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