Why are shops stocking Halloween and Christmas-themed products earlier and earlier?

How do companies operate when the majority of their sales take place in a three to four week window?

The ups and downs of festival-focused trading are discussed in the latest edition of Chris & Co.

The latest edition of Chris & Co looks at festive trading

Joining business editor Chris Price on the sofa are Norman Wilkinson, owner of Ghengis Fireworks in Chatham, and Rob Schroeder, owner of Kingswood Christmas Trees in Maidstone.