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British Airways apologises after extolling the virtues of Leeds in Yorkshire with photo of Leeds Castle in Kent

By: KentOnline reporter multimediadesk@thekmgroup.co.uk

Published: 12:00, 17 October 2014

Updated: 12:12, 17 October 2014

Bungling bosses at British Airways have advertised the “glittering nightlife” in the city of Leeds in Yorkshire - with a picture of Leeds Castle in Kent.

In a case of mistaken identity the blunder was emailed out to customers by the airline with the heading: ‘Escape this autumn with these great deals’ - suggesting the northern city alongside the likes of New York and Berlin.

But while the city of Leeds boasts many great attractions, Leeds Castle - some 200 miles away in Maidstone - isn’t one of them.

The British Airways advert... for Leeds in Yorkshire! Picture: SWNS

The blunder comes just a week after Monopoly bosses launched their Canterbury version of the popular board game... complete with a picture of Rochester Castle

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mpu1

BA customer Ian Guildford, 48, said he was amazed when he spotted the error in his email inbox.

He said: “At first I thought ‘Where’s that?’ I was thinking it might be somewhere in North or West Yorkshire that I hadn’t visited yet.

"Then I thought ‘That’s Leeds Castle’. I double checked on the internet and there it was, the very same picture, in Maidstone, Kent.

British Airways could have chosen the glorious waterfront of Leeds in Yorkshire for their advert
Or even the town hall in Leeds... Yorkshire!

"That’s closer to Heathrow than flying here.

“I think it’s a general marketing email sent out to people on its database.

“I just found it funny because it’s one of those things that everyone worries about - that companies have a very London-based, south-based view of our country.

"So when our national carrier doesn’t even know where Leeds Castle is, it makes you worry.”

Leeds Castle

Mr Guildford, a company director at Ignition Publications, which makes match programmes for the likes of Leeds United, Leeds Rhinos and Yorkshire Carnegie, added: “I know that Leeds has a great deal to offer but not that particular castle.”

A spokesman for BA said: “We’re sorry for the silly mistake. Fortunately our
pilots have no trouble at all recognising Leeds.”

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