Queen of Clean Kim Woodburn has urged more firms to follow a young entrepreneur’s example and bring manufacturing back to Britain.
The housekeeping television star and runner-up in I’m A Celebrity Get Me out of Here is backing Ecoegg, a money-saving and allergy-friendly laundry product invented by Rob Knight, from Penenden Heath, and business partner Dawn White.
They previously outsourced manufacturing to China but have brought it back to the UK, with final assembly on the Isle of Sheppey.
Ms Woodburn said: “It’s flipping marvellous and I wish more companies would do it.”
She hit out at UK firms that switch manufacturing to the Far East, saying: “Don’t be so greedy and give British people work.”
Mr Knight said: “Kim agreeing to endorse us has made a huge difference to our business. Others wouldn’t take us seriously so we needed the credibility that she has given us.”