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Bluewater Shopping Centre welcomes Australian store Forever New

By: Alex Langridge alangridge@thekmgroup.co.uk

Published: 09:02, 18 January 2022

Updated: 09:04, 18 January 2022

A new store has opened in a Kent shopping centre offering designs from down under.

The Australian brand Forever New is welcoming customers at Bluewater Shopping Centre in the label's second stand-alone store in the UK.

Forever New has opened a new store in Bluewater. Picture: Forever New
The Australian brand is known for its timeless and wearable collections. Picture: Forever New

The 1,976 sq ft unit in the Dartford centre has also created a range of permanent jobs.

The store will be launching its newest collection later this month with soft tailoring that works for the modern wardrobe, plus cozy knitwear including knitted wrap midi dresses which can be taken from day to evening.

Forever New spans 250 retail stores in 10 countries and includes partnerships with online retailers including John Lewis, ASOS and Next.

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It also has concession partners in the UK, such as Fenwick and House of Fraser, with more planned to open in 2022.

The Australian brand is known for its timeless and wearable collections. Picture: Forever New
The Australian brand is known for its timeless and wearable collections. Picture: Forever New

All the ranges are designed in Melbourne, Australia, and the brand is renowned for its "timeless and wearable collections, dedicated to the celebration of modern femininity".

The Bluewater store is on the Guildhall upper floor, between House of Fraser and John Lewis.

Their first stand-alone store was opened in Meadowhall shopping centre, Sheffield.

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