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Business

Yaa Yaa London to open pop-up store inside John Lewis at Bluewater in October

By: Chris Britcher cbritcher@thekmgroup.co.uk

Published: 09:11, 24 June 2021

Updated: 09:14, 24 June 2021

Jewellery brand Yaa Yaa London will be coming to Bluewater later this year.

The firm will be one of those outlets taking part in the Great British Pop-Up, organised by retailer John Lewis, which takes place from October 25.

Yaa Yaa London's founder Yvonne Asare

It will see the brand, which specialises in handmade semi-precious stone pieces, set up inside the store at the shopping complex in Greenhithe.

Yaa Yaa London was founded in 2017 by former legal PA and stylist Yvonne Asare and is now stocked in independent fashion boutiques around the country.

The pieces are all designed by Yvonne and her team, and then crafted by artisans, finished in silver, yellow gold or rose gold.

mpu1

Yvonne says: “Colourful jewellery makes everyone happy.”

The Great British Pop-up gives independent retailers the opportunity to operate within John Lewis stores - with a view to the retailer stocking the brand if a success.

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