Published: 00:01, 06 July 2014 |
A book in Dartford library chosen by Coldplay as part of a worldwide marketing stunt has been borrowed just three times since.
The band took music marketing to a new level when they started a worldwide hunt for their fans to follow on April 30.
As part of promotion for their new album, Ghost Stories, the band hid hand-written lyrics from new songs in library books across the world – and one of them was in Dartford.
Clue five, which related to the song Oceans, suggested a note penned by lead band member Chris Martin was in a copy of Emily Bronte’s Wuthering Heights at the library.
The envelope in the Central Park tome was quickly claimed but the person who found it decided not to go public on their identity.
And it seems Coldplay fans weren’t bothered about even getting a glimpse of the book.
Since the manic hunt, the copy of Wuthering Heights has only been borrowed a handful of times – once by a member of staff at the library, who renewed it for an extra three weeks, and just one other reservation.
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