The Stacey Mowle Appeal is hoping its new campaign will take the world by storm.
The charity wants people to support Thumbsup4Stace by posting a photo of themselves wearing a Stacey Mowle Appeal T-shirt and wristband while doing a “thumbs up” to sites such as Facebook and Twitter.
The appeal will then use the photos in a bid to make the campaign go viral tomorrow (Friday), Saturday and Sunday.
Stacey, eight, of Trafalgar Road, Gravesend, suffers from a rare type of cancer known as relapsed neuroblastoma and needs £500,000 to pay for the cost of specialist treatment in the USA.
She recently finished a five-day course of chemotherapy, lasting nine hours per day, at the Royal Marsden Hospital in Surrey, which was described as “exhausting and emotional” for the youngster.
She is now preparing for two one-week cycles of radiotherapy, which will finish at the end of May. After all results are reviewed, it will then be decided if treatment in the UK can continue or if she can be referred to specialists in the USA.
Campaigner Steve Nash said: “We are encouraging supporters to get their families, friends, work colleagues or even strangers involved in their photos.
“It is now time to take the appeal to a different level.
“We’ve had more than 60 brilliant events, raised £200,000 so far and have more than 5,000 supporters, but we still have a long way to go – we need to extend our reach and it is only the appeal supporters that can really make this happen on the world’s biggest social media platforms.
“Events are fantastic and are often attended by more than 50 people; social media are viewed by billions, it is as simple as that.”
People can buy Stacey Mowle Appeal T-shirts and wristbands from the Clocktower Cafe in Milton Road, Gravesend, or email email@example.com
Don't miss out, subscribe today. Keep up to date with our newsletters.
A guide for your future. For year 11 students in Kent and Medway. Click here for the e-edition.
Education, Training & Childcare is a special supplement published by KM Media Group four times a year. Click here for latest e-edition.
Get the latest food and drink news, recipes from some of the nation's top chefs plus updates from Kent's vineyards and breweries.
Search in your local area to find your perfect partner in Kent, with FreshStart Dating! PLUS, register for free!.
Find out what's going on in the garden, with Kent expert Lucy Hewett's weekly update.
Buy pictures that you've seen in a KM newspaper, or send in a picture and we will place it on our photo sales website so that you can purchase a super, unique gift.