The sight of punters lined in front of TV screens at the bookies, gripping their betting slips on a Saturday afternoon, is a common one.

One of the nation’s biggest chains has been able to keep the public coming through their doors after a Kent firm upgraded its printing system across the country in time for the football season.

Maidstone-based Balreed rolled out 1,400 printers to more than 1,000 Betfred locations in a two and a half month window this summer.

The print technology firm will also maintain the new equipment, delivering replacement toners before they run out with its remote management systems.

The printers will help Betfred keep up with its rivals’ window displays.

Client Services director Graham Orr said: “One of Betfred’s strengths is their unique daily offer. These offers need to be printed and displayed in branches for customers within 30 minutes of opening and change frequently.

“As the football season approached, their previous supplier could no longer meet their needs so they turned to Balreed because of our managed service reputation.

“The rollout of 1,400 devices in such a tight timescale was a major challenge. Our dedicated specialist support team were key to the success of this project.”