Share

Home   Kent Business   County News   Article

Betfred has 1,400 printers installed at more than 1,000 stores nationwide by Maidstone printing company Balreed in time for football season

27 August 2014
by Chris Price

The sight of punters lined in front of TV screens at the bookies, gripping their betting slips on a Saturday afternoon, is a common one.

One of the nation’s biggest chains has been able to keep the public coming through their doors after a Kent firm upgraded its printing system across the country in time for the football season.

Maidstone-based Balreed rolled out 1,400 printers to more than 1,000 Betfred locations in a two and a half month window this summer.

Betfred store in Gillingham

Betfred store in Gillingham

The print technology firm will also maintain the new equipment, delivering replacement toners before they run out with its remote management systems.

The printers will help Betfred keep up with its rivals’ window displays.

Client Services director Graham Orr said: “One of Betfred’s strengths is their unique daily offer. These offers need to be printed and displayed in branches for customers within 30 minutes of opening and change frequently.

“As the football season approached, their previous supplier could no longer meet their needs so they turned to Balreed because of our managed service reputation.

“The rollout of 1,400 devices in such a tight timescale was a major challenge. Our dedicated specialist support team were key to the success of this project.”

Click here for more news from Kent Business.

Click here for more news from around the county.

Comments 

Forgotten Password?

Forgotten Username?

Don't have an account? Please Register first!

The KM Group does not moderate comments.
Please click here for our house rules.

Thank you. Your comment has been received and will appear on the site shortly.

 

Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email multimediadesk@thekmgroup.co.uk or call 01634 227989.