Published: 12:30, 23 August 2014 |
Updated: 16:35, 23 August 2014
Spectators at the Ryder Cup will be able to interact the famous Gleneagles course and each other using wristband technology supplied by a Kent company.
Organisers at the biennial golf tournament between the USA and Europe turned to Tunbridge Well-based ID&C Ltd when looking for ways to improve fans’ experience.
Using the wearable technology, spectators will be able to check-in at nine different locations on the Scottish course and win prizes by tapping their 2014 Ryder Cup wristbands.
They will be able to connect with friends and family via automatic social media posts. The wristbands will also be accepted in some areas of the course as a method of cashless payment.
The 2014 Ryder Cup is the second major sporting event to announce it will use ID&C’s wristbands this month.
The US Open tennis championships in New York revealed it would use them to unlock experiences for fans.
The wristbands have been vastly successful for ID&C, which won the award for Success in International Markets at this year’s Kent Excellence in Business Awards, the KEiBAs.
They use RFID, a contactless technology which uses low-frequency radio waves to send small amounts of information between a microchip and an RFID reader.
The product was developed in 2011 and has gone on to have five million units shipped to music festivals and sports events around the world.
They also feature a patented locking clasp designed by the Tunbridge Wells company.
ID&C’s head of RFID Steve Daly said: “The 2014 Ryder Cup will set a precedence for the use of RFID technology at sporting events next month.
“Working with the European Tour and its brand partners has been a fantastic experience and we’re thrilled to be representing Kent business at such a prestigious event.”
The Ryder Cup takes place from September 23 to 28.
The US Open runs from Monday, August 25 to Monday, September 8.
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