A mobile software business has hired a new chief executive.

Long-standing staff member Luke Jeffrey will take the job at Crimson Tide with immediate effect.

However, the Tunbridge Wells company's founder Barrie Whipp will continue as executive chairman.

Mr Jeffrey, 35, joined the business in 2005 from from University of East Anglia and has held increasingly senior technical roles, culminating in his appointment as deputy chief executive last year.

The firm sells its mpro5 cloud software, which helps staff work smoothly when out of the office.

Mr Whipp said: "The development of our people is one of the cornerstones of the success of Crimson Tide.

"I am very pleased that Luke has achieved the position of chief executive after growing through the ranks of Crimson Tide since leaving university.

"Luke has great experience of our company, having been instrumental in the development of mpro5 and being a member of the board since 2012.

"The staff hold him in very high regard. It is now Luke's job to run the day to day operations of the Company and I can focus on growth and the fantastic range of opportunities in front of us."