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A Life in Print by Whitstable-based A+C Studios wins Culture Award for promoting local newspapers with stop-motion animation

19 June 2014
by Chris Price

A campaign aimed at rekindling the relationship between people and their local newspaper has won a Culture Award.

A Life in Print by Whitstable-based A+C Studios took home Best Creative Campaign at the ceremony in Rutherford Hall in the University of Kent in Canterbury.

The advertisement was a stop motion film, following its lead character through his life, showing his relationship with his local paper throughout.

Whitstable-based A+C Studios were winners at the Culture Awards for their local newspapers promotional campaign

Whitstable-based A+C Studios were winners at the Culture Awards for their local newspapers promotional campaign

It was one of two gongs for the studio, which also earned best creative entrepreneur.

The campaign was put together with the Weekly Independent Newspaper Association and had its marketing material designed by the KM Group’s creative solutions division KMCreate.

A+C Studio business development manager Paul Cooper said: “We get incredible feedback when we screen A Life in Print to big brands and agencies.

“The opportunity which the KM and the Weekly Independent Newspaper Association provided by choosing to work with us has allowed us to really show what the studio is capable of.”

The company – formerly named Animate & Create – has now been shortlisted for an award at the Annecy International Animation Festival, where it will fend off competition from the likes of John Lewis’ The Bear and the Hare! Christmas advertising campaign.

 

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