Published: 09:01, 02 June 2014 |
Updated: 10:31, 02 June 2014
A 162-year-old law firm has revealed a new name seven months after it merged with one of its Kent rivals.
Founded in 1852, Cripps has been launched following the union of Cripps Harries Hall and Vertex Law in September.
Brought together to primarily to strengthen Cripps’ corporate work, the rebrand is designed to portray the company as a “modern law firm”.
It is the latest move in a busy year for the business, which also opened new offices in Discovery Park, Sandwich, in November.
Founded in Tunbridge Wells with bases in Kings Hill and London, the firm has seen turnover grow to nearly £23m from about £18m since the companies came together.
In February, it revealed plans to build a new headquarters in the Royal Wells Park development in Tunbridge Wells, which it aims to move its 300 staff into in 2016.
The rebrand is the culmination of six months’ work with guidance from branding specialist Bruce Webster.
Cripps senior partner Michael Stevens said: “This is about much more than just a new logo.
“We have worked with our colleagues to define what it means to be part of Cripps and how we orientate ourselves so that we are entirely focused on the needs of our clients.
“It is a case of understanding their objectives and how we can help them achieve those goals as easily as possible and at reasonable cost.
“The legal world is changing and here at Cripps we are proud to be at the forefront of establishing how a modern law firm needs to operate – and the benefits to clients and colleagues from having a dynamic, forward-looking culture.”
Cripps managing partner Gavin Tyler said: “The merger has more than delivered on our hopes and expectations.
“We have come together as a single team, stronger than the constituent parts, united under a new brand, and committed to delivering an excellent service to our clients.
“We have also enjoyed a strong financial performance, providing us with the resources for further investment in the business and future growth and development.”
Read a full interview with Gavin Tyler on the Cripps rebrand inside this month’s Kent Business.
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.
A guide for your future. For year 11 students in Kent and Medway. Click here for the e-edition.
Education, Training & Childcare is a special supplement published by KM Media Group four times a year. Click here for latest e-edition.
This is a brand new online resource covering every aspect of owning and improving a home in Kent and Medway.
Get the latest food and drink news, recipes from some of the nation's top chefs plus updates from Kent's vineyards and breweries.
Search in your local area to find your perfect partner in Kent, with FreshStart Dating! PLUS, register for free!.
Neil Miller, Hever Castle head gardener is new gardening blogger.
Buy pictures that you've seen in a KM newspaper, or send in a picture and we will place it on our photo sales website so that you can purchase a super, unique gift.