A high street pub has become a donation centre for people who want to help the victims of the Grenfell Tower blaze.

Six people have died and 74 are being treated in hospital after a huge fire engulfed a 24-storey tower block in the Latimer Road area near Notting Hill in west London in the early hours on this morning.

Hundreds of firefighters tackled the flames to rescue residents from their homes after the fire broke out just before 1am.

The Cricketers in Rainham High Street posted a message on their Facebook page to ask for donations of essential items such as clothes for adults and children, shoes, baby wipes, nappies, toothpaste, toothbrushes and feminine hygiene products.

They posted: “In light of the horrific fire in London that has left families in a desperate situation, we have decided to set up a donation station to help a little wherever we can.

“Anything that you can donate will help these people greatly.

“All donations can be handed in at the Cricketers at any time until Friday 11.30am.

“Let’s get together as a community and do what we can. Many thanks in advance and please feel free to share this post.”

The post has been shared more than 630 times.

Staff are planning on delivering the goods to the victims on Friday.

Good samaritan James Bugden of Waghorn Street, Chatham has also organised a collection.

The 44-year-old is collecting clothing, non perishable foods and toiletries.

He said: “I’ve put up a banner outside and people have been dropping things off. We’ve also organised collections from 19 addresses across Medway and someone else is dropping things off to me later.

“I want to help any way I can.”