Published: 00:00, 30 June 2017
| Updated: 10:08, 30 June 2017
Primary schools signing up to the Active Wow green travel scheme will have the chance to have a top children’s TV personality visit their school.
Joanna Adeyinka-Burford, presenter of the CBeebies’ television programme The Let’s Go Club, will deliver a story time session at the school taking the top spot at an autumn walk to school challenge.
Joanna said: “Being a dancer and lover of all things energetic, I think the walk to school scheme is a fantastic way to encourage families to get active. A walk or scoot to school in the morning will energise the children and help them to be in the right frame of mind to learn when they arrive at school.”
Active Wow is part of the KM Walk to School campaign, a multiple Green Apple Award winning initiative run by the KM Charity Team. A series of inter-class and inter-school walk to school challenges are staged throughout the academic year with rewards for the top or most improved classes. Prizes include trophies, tickets to leading Kent attractions, books, author visits, and story time sessions.
Simon Dolby from the KM Charity Team said: "This is a very exciting opportunity for participating schools. To have such a high-profile children's personality supporting us in this way is fantastic. This is the icing on the cake following a very successful year. For the first time, we have topped the 300,000 mark for school-run car journeys taken off the road in one academic year.”
Mr Dolby added: “I’m also pleased to announce we have extended the deadline for schools to join Active Wow at a discount. Primary schools have until the end of this term to register and receive 20% off the standard price. They will have green travel in place for the new term - just in time for the KM Group's Year of Walking 2018 campaign!”
Schools can use their Primary School Sport Premium grant to fund the scheme, which promotes walking, cycling, scootering or using park and stride to get to school.
The Active Wow package includes tried and tested incentives for the children and self-evaluation evidence for Ofsted, plus media coverage via the KM Group’s newspapers, Kent Online and radio station kmfm. As part of the package schools will receive two additional schemes: Green Champion, where children take an active role in promoting green travel, and Road Safety Skill Tests to help children become safer pedestrians.
Organisations supporting the campaign include Kent County Council, Medway Council, Bel UK, London Borough of Bexley, Three R’s Teacher Recruitment, Specsavers, Eurostar, Whitefriars, Jelf, Gallaghers Aggregates, Golding Homes, Orbit, Countrystyle Recycling, and Volker Highways.
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