Home   Ashford   News   Article

It's like being on a rollercoaster: Review of Ashford Cineworld's new 4DX screen during Fantastic Beasts: The Secrets of Dumbledore

After five years of waiting, Ashford's Cineworld has a new 4DX screen which features shaking seats, water sprays and scented air promising a fully immersive experience.

It's the first of its kind in Kent and we sent reporter Liane Castle to see Fantastic Beasts: The Secrets of Dumbledore at the new screen to see what a film in 4DX is really like.

Reporter Liane Castle went along to try out Ashford's new 4DX cinema screen

Priced at £19.69 for a standard adult ticket, I winced booking my seat hoping this fancy new 4DX screen would be worth the hype.

I thought maybe the chairs would shake a little bit and the odd raindrop would fall but I didn't expect it to be quite as immersive as it really was, and actually, I had a lot of fun.

The current film on show at 4DX screen at Cineword's extension in Ashford's Eureka Park is Fantastic Beasts: The Secrets of Dumbledore so I booked to see it on opening night.

The seats really do throw you around. At times it's a bit like being on a rollercoaster so I wouldn't recommend buying popcorn unless you fancy wearing it.

Or if you do, make sure you eat enough before the film starts so it doesn't fly out the bag and end up all over the floor which was a mistake many people around me made.

How the new seats look in the 4DX screen
How the new seats look in the 4DX screen
Fans on the ceiling create wind from either side of the curved screen
Fans on the ceiling create wind from either side of the curved screen

Available in both 2D and 3D formats, 4DX is described as one of the biggest innovations in cinematic technology.

It means the audience is surrounded by special effects such as wind, fog, lightning, snow, bubbles, water, and scents.

As the trailers started, we had our first teaser of what the next two hours would be like.

The trailer for Top Gun: Maverick came on and none of us expected the seats to start moving just yet but all of a sudden the wind was blowing and the seats were swaying in unison with the aeroplane on screen to make it seem like we were really in the air with Tom Cruise.

Hearing everyone laugh and let out little screams as the chairs shook made me excited for the film to start and as soon as it did, the special effects continued instantly.

You can turn the water off with a button on the armrest
You can turn the water off with a button on the armrest

From the very beginning, as the camera zoomed into the iconic Warner Brothers logo, the seats were rocking and a cool breeze swept across the theatre.

If you're someone who usually falls asleep in the cinema, you won't have to worry about that happening in a 4DX screening, you'll be waiting in anticipation for the next movement from the second the last one stops.

There were so many features built into the seats offering a different sensation.

As spells were cast, bursts of air hit the back of your neck and the chairs flew you around with every wand movement.

As it snowed on screen, little white flakes fell from the roof alongside gust from the fans mimicking the wind. Although I would have liked a bit more snow than what came down.

The wire between your feet moves
The wire between your feet moves
Some of the features come from the back of each seat
Some of the features come from the back of each seat

At the bottom of the seats between your ankles, a little wire moves from side-to-side making it feel like you're in the same environment as the characters.

For example, when Newt Scamander was moving alongside new creatures when trying to save his brother Theseus from the depths of a dark cave, the wire hit my ankles making it feel as though tiny creatures really were scurrying at my feet.

The fact the seats moved, the lights flashed with lightning and it snowed inside was great, but by far the best part for me was when Dumbledore cast a spell sending a single raindrop to land on Credence's forehead and as it did so, a tiny drop of water landed on me in the exact same place.

Everyone looked at their friends with an excited gasp as it happened and I must admit I thought that was pretty cool and very well timed.

I wasn't sure what to expect from the water, but it wasn't too bad.

The foyer for the 4DX and IMAX screens
The foyer for the 4DX and IMAX screens

When it rained on screen we were only met with a light spray so I didn't end up drenched which I was pleased about.

There is also a handy little button on the armrest of each chair which allows you to turn off the water if you don't fancy feeling it, but I didn't press it so I don't know how effective it is at keeping the drops away.

As Dumbledore was fighting Grindelwald in the final battle and our chairs were again moving with the action, the person's next to me phone fell out of his pocket and landed on the floor with a worrying thud.

Thankfully it was undamaged but it's a good idea to keep valuables zipped away.

While the seats were full of cool features, I personally don't think they were as comfortable as the ordinary seats Cineworld offers in a standard screen.

The new extension at Cineworld in Ashford is now open
The new extension at Cineworld in Ashford is now open

By the time we were halfway through the film, I was starting to fidget as I became a bit uncomfortable and a little bit chilly from all the wind.

I understand you need to be able to feel all the effects of the gadgets the seats have on offer but perhaps a little more cushioning would help.

Despite that, I had a lot of fun and I would definitely go back to see a film on the 4DX screen.

The anticipation of when the next movement would come kept me alert and excited for the next big scene.

While it's expensive, it's nice that we have this technology in Ashford and it's only £4.70 more than a standard ticket for a regular screening at Cineworld and it makes the film so much more exciting.

How the seats look in the 4DX theatre. Picture: Andrew Fosker/PinPep
How the seats look in the 4DX theatre. Picture: Andrew Fosker/PinPep

As well as the 4DX experience, the new Cineworld extension also has an IMAX auditorium with a 4K laser projection system to deliver increased resolution with sharper, and brighter images.

It also has 12-channel sound technology for the ultimate in audio immersion and reclining leather seats.

The first film to be shown on the big screen in both auditoriums was Morbius which was released on April 1.

Work on the extension housing the screens began in March 2020, five years after the plans were approved, but Covid lockdowns delayed the construction.

On Friday, March 4, the ScreenX auditorium opened in the original part of the cinema with a midnight screening of The Batman.

The wraparound screen expands the traditional cinema screen to the side walls of the auditorium, creating a 270-degree viewing experience for the audience.

All of the screens in the original part of the cinema have also been upgraded with new seating.

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More