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Hollister and L'Occitane open at Ashford Designer Outlet, joining Bond Street to Your Street

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Two new brands have joined the Ashford Designer Outlet in the run up to Christmas, filling units at either end of the centre.

Fashion retailer Hollister and French cosmetics company L'Occitane have been added to the site, with the former filling the ex-Gap unit close to the main entrance.

Hollister has filled the former Gap unit; it has opened next to a temporary Huge Boss clearance store
Hollister has filled the former Gap unit; it has opened next to a temporary Huge Boss clearance store

Outlet centre manager Peter Corr said: "We're thrilled to be welcoming a world-renowned fashion brand to the centre for our guests to enjoy and pick up some Christmas gifts.

"Hollister is known of its relaxed style, offering a unique product offering which we know will appeal to our visitors and enhance the existing brand mix at Ashford Designer Outlet."

The two new traders join established outlet favourites such as the sportswear giants Nike and Adidas, which are both set to move into bigger stores at the retail centre.

McArthurGlen bosses have submitted plans to Ashford Borough Council which could see a number of units reworked in the original part of the site.

If approved, Nike would extend into the neighbouring Lyle & Scott and Caffe Nero units, while Adidas would take up the spot previously filled by Polo Ralph Lauren.

L'Occitane has opened in the centre's £90m extension
L'Occitane has opened in the centre's £90m extension

Both Lyle & Scott - a Scottish knitwear brand - and Caffe Nero would move to another part of the centre, potentially in the site's yet-to-be-filled £90m extension.

Kristin Scott, global brand president at Abercrombie & Fitch Co., the parent company of Hollister, said: "We believe stores matter, and our new Ashford Outlet location is another example of our commitment to the Europe, Middle East, and Africa market, as well as our continued investment in and enhancement of our physical retail locations worldwide.

"These smaller, more intimate spaces better resonate with our customers, and the omnichannel functionalities provide a seamless shopping experience."

Hollister Co. and L'Occitane, which has filled a spot in the extension, have joined Bond Street to Your Street in opening at the site - the first independent store at the centre.

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