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Disney World in Florida gets a taste for Kent Crisps from Canterbury

Crunch talks with Disney bosses look set to earn a Kent firm a packet.

Because Kent Crisps, based at Highland Court Farm at Bridge, Canterbury, has won a tasty contract to supply its snacks to the Walt Disney World Resort theme park in Florida.

Kent Crisps boss Laura Bounds
Kent Crisps boss Laura Bounds

It is the latest exciting deal for the firm which was only founded eight years ago but has already made a name for itself in a highly competitive market.

The company sells seven flavours of crisps to retailers across the UK, including Waitrose and Co-op, and exports to 10 markets including Europe, Hong Kong, China and the Middle East.

But its latest contract will see its oyster and vinegar, ham and mustard and roast beef and spitfire ale flavoured crisps on sale in the UK pavilion in the Epcot theme park, which welcomes more than 12.2 million visitors a year.

The main entrance to the Epcot theme park
The main entrance to the Epcot theme park

Epcot has a UK-inspired area, featuring traditional cobble-stone streets, red post boxes, thatched roof cottages, an English pub and shops filled with British produce - which will now include Kent Crisps.

In 2016, Kent Crisps was awarded Food Producer of the Year at the Taste of Kent Awards and its products have won more than 10 Great Taste Awards, most recently for its Smoked Chipotle Chilli flavour.

Business owner, Laura Bounds, struck the latest deal with Disney World after attending a "meet the buyer" event organised as part of the Food is GREAT campaign in London last December.

"Millions of people visit Disney World every year, so it’s a really exciting opportunity to have our products tried and tested by people from all corners of the globe," she said.

"We launched Kent Crisps in 2011 and have had great success here in the UK, but seeking export opportunities has been a fantastic driver for growth for the business."

Since 2014, the brand has been working with advisers from the Department of International Trade - which launched the Exporting is GREAT campaign - and already counts several international airlines in the US as customers.

Kent Crisps flavours
Kent Crisps flavours

"We’re a small team so having the support of the Food is GREAT campaign has been invaluable," says Laura.

The company’s overseas sales currently accounts for 25% of its annual turnover with plans in place to grow to 40% over the next three years.

Laura said: "If anyone out there is thinking about exporting, I’d urge you to get in touch with your local DIT office now.

"They can support and advise you on ways to help your business become more profitable. If we can do it, anyone can."

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